Best practices in Designing A LOGO

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This blog is more just my own opinion than a set of rules to follow. It is what I find that works the best for me.

Let's get started with a few basics.

1. Get to know your client. No, I am not saying go out for a cup of coffee or lunch(which doesn't seem like a bad idea) but get to know what they want, where their company started, what they do and all the other specifics to give you a better idea of what your client wants and likes.

This basically means gather as much information as you possibly can.

2. Do your homework. Even after school your homework never stops. It's a great idea to get with the latest designing trends, such as gradient color, LARGE BOLD fonts, etc. Get some ideas. I can tell you this much, to google some ideas regarding the industry you are designing for has been a great help for me doing my designs.

Believe me when I say that there is always something new you can learn, something you can use and make your own. Be creative.

3. Pen to Paper. It's a scientific fact (one which I believe) when you pull out the good old pen to paper method your creative juice will flow so much better. Put your thoughts and ideas on paper, redesign, try again, change a bit here and a bit there.

Each time you try something new or add something to your design it will improve and you will find the perfect design for your client.

4. Keep it simple. Do not overthink it. Keep it simple. Rely on your information gathered from your client, your research and ideas. Once you apply too much the logo will become somewhat a mess.

Yes, it might still look good but it might just end up going to the trash. Make that design unique and not too busy.

5. Scan. I enjoy using my scanner. I am not saying everybody needs to go out and buy a scanner, nope... Not what I am saying at all.

This is once again just one of my personal preferences. It is pretty cool to take your sketches and ideas and placing them right next to the actual design for references.

6. Enjoy every bit of it. Why did you decide to do graphic designing in the first place? Because you absolutely love getting all artsy and creative and making it all happen before your eyes, seeing the ideas come to life.

Like I said before. This is only my opinion and not a set of rules. Whichever way works the best for you is the best for you. Have yourselves a wonderfully colorful day.

ALPHA GREETINGS